Email Engagement Analytics

Track dealer engagement with follow-up emails to identify hot leads

Total Sent

188

Unique Opens

5

2.7% open rate

Total Opens

15

10 repeat opens

Tracking Events

0

Total pixel loads

Open Rate by Follow-Up Type

initial contact29 sent
5 opened (17.2%)15 total opens
manual2 sent
0 opened (0%)0 total opens
nurture127 sent
0 opened (0%)0 total opens
follow up 24h15 sent
0 opened (0%)0 total opens
follow up 48h15 sent
0 opened (0%)0 total opens

High Engagement

Dealers who opened emails multiple times are highly engaged and should be prioritized for follow-up calls.

10

Repeat opens detected

Average Engagement

Overall open rate across all follow-up types. Industry average is 20-25%.

2.7%

Below industry average

No Engagement

Emails sent but never opened. Consider alternative contact methods for these dealers.

183

Never opened

Engagement Best Practices

  • • Multiple opens indicate high interest - prioritize these dealers for immediate follow-up
  • • First 24 hours are critical - most opens happen within the first day
  • • No opens after 48 hours - try a different subject line or contact method
  • • Open rates above 30% suggest strong subject lines and targeting